Generative AI products for business teams
Copilots, agents, and conversational tools on Azure and Databricks. Built for finance, sales, and ops teams to actually adopt.
AI and analytics programs executives can actually use.
I help teams implement generative AI, commercial analytics, and automation that improve decisions and drive growth. Background includes AI & Analytics delivery at a Fortune 500 CPG and analytics transformation at a top-3 global FMCG
What I help clients do
Focused support for teams that need real movement.
Strategy + Execution
Strategy that executes. Execution that sticks.
I bridge people, process, and technology so programs move from deckware to delivery.
Bridge people, process, and technology
Less PPT
More do
Commercial analytics and business intelligence
Power BI dashboards, pricing analytics, promotion ROI, forecasting engines. Fragmented data turned into one decision layer.
Digital transformation and executive delivery
Cross-functional AI and analytics programs with clear ownership, change management, and measurable impact.
Case studies
Work that turns strategy into outcomes.
Finance
AI + Analytics
FP&A conversational reporting
Enterprise users needed faster, self-serve answers from complex finance data.
Led delivery of a generative AI reporting product on Azure, integrated with Databricks 10billion+ records, tailored for finance workflows.
Enterprise
AI
AI agents for knowledge and service management
Teams were losing hours searching fragmented knowledge bases.
Designed and scaled AI agents for service management and knowledge retrieval.
Sales
AI
AI agents and operators
Growing teams were missing inbound opportunities and losing time on repetitive front-line tasks.
Designed AI agents for reception, lead qualification, follow-up, and sales support workflows.
Finance
AI + Analytics
Financial close anomaly detection
Finance teams needed earlier visibility on performance anomalies and allocation errors during a short window of time on a vast dataset.
Deployed a data quality and anomaly detection engine with advance UI/UX for close-cycle anomalies tracking.
Marketing
AI
RenAIssance: GenAI point-of-sale asset generation
Marketing teams needed faster, scalable POS asset creation.
Developed RenAIssance, a GenAI app for POS ideation, generation, and evaluation.
Sales
Analytics
Sales analytics Power BI app
Commercial teams worked across fragmented reports with no single source of truth.
One-stop Power BI app for daily sales performance, deep dives, stock analytics, and data democratization.
Sales
Analytics
Sales force effectiveness analysis
Sales managers needed real-time visibility without manual reporting.
Self-serve Power BI cards with automated sales data, regional splits, and RSM-level drill-downs.
Marketing
Analytics
Innovation post-launch evaluation
Innovation leads lacked day-to-day launch visibility across functions.
Connected sales data, CMI, finance, and launch metrics into one evaluation tool with daily tracking.
Sales
Analytics
Max the Mix: portfolio profitability
No unified way to assess profitability across brands, packs, and categories.
Platform for brand positioning, SKU profitability, and mix optimization with action tracking.
Sales
Analytics
Trade promotion analytics: ROI diagnostics
No clear visibility on promotion profitability across accounts.
Diagnostic tools with ROI quadrant analysis, profitability breakdowns, and status tracking.
Sales
Analytics
Pricing analytics and ML forecasting
Pricing teams needed faster scenario testing and better forecast quality.
Pricing suite with price, promo, media, and distribution elasticity
Enterprise
AI + Analytics
AI demand forecasting
Demand planning relied on fragmented enterprise data and manual forecasting processes.
Designed an AI forecasting system with multiple models, data conditioning, and automated planning outputs.
DCOM
AI + Analytics
E-commerce sentiment diagnostics
E-commerce teams needed earlier signals on product performance from reviews.
Sentiment diagnostics with drill-downs, 4Ps scoring, and competitor benchmarking.
Marketing
AI + Analytics
Competitor intelligence AI
Leadership teams needed a faster way to track competitor moves across dense public materials.
Created a GenAI workflow that scans reports, earnings transcripts, and disclosures, then turns them into structured competitive insight.
Value delivered
Value that shows up in speed, cost, and decision quality.
I help SMEs and Enterprise teams move from analysis paralysis into tools people actually use. Faster high quality delivery, lower effort, measurable impact. sample impacts from some of the projects delivered
$10M+ in savings through analytics-led decision making
9% forecast accuracy improvement with ML
5,600 hours/month saved through automation and self-serve tools
95% faster answers via AI agents
Career progression
From consulting foundations to enterprise AI delivery.
Start
2016 B.E. Industrial Engineering Open Close
Beirut Arab University
Operations, systems, and optimization foundations. Grade: Very good.2016 - 2019 Consultant Open Close
SNS, Lebanon
Functional and enterprise system implementation. process improvement and change management and delivery.2019 - 2020 Senior Consultant Open Close
SNS, Lebanon
Advanced Network Design consultancies along with leading large scale enterprise system implemenations2020 - 2021 Solutions Consultant Open Close
IQ Robotics, UAE
Presales enterprise and robotics programs. Engineered end to end robotics facility Standard Operating Procedure and QMS fundementals.2021 - 2025 Strategic Business Analytics Lead Open Close
Unilever
$10M+ savings, 9% forecast lift, 5,600+ hrs/month saved, 12+ analytics and AI products shipped.2025 - Present Fintech Generative AI Manager Open Close
Mars
I drive generative AI solutions that mix finance data with external signals, allowing every associate from FP&A to Marketing to make bolder and faster decisions. These pocket ready tools serve teams across the organization, extending insight far beyond the CFO office to the whole organization.Today